SET

SET Workout Instructions

Self-awareness is where we start.

Self-awareness is the foundation for a life that is in rapport with ourselves, others, and the world.

If we aren’t aware of ourselves in real-time, then our options and choices become automated reflexes, repeating old patterns of behavior that no longer serve us.

There are many Eastern and Western traditions for expanding our real-time self-awareness.

The Mind Muscles Academy model is the SET Awareness Workout.

This is a step-by-step exercise that allows you to start where there is no clear beginning.

Self-awareness is free.

Building your personal awareness is available to everybody at every stage of success.

You know for certain that if you go to the gym and consistently work out with weights under the instruction of a trainer, in a few months, your body will have reshaped itself.

Your mind can accomplish the same thing!

We used to think that our brains were fixed, but neuroscientists now know that your brain is continuously shaped by our behaviors and beliefs. They call this reshaping process “neuroplasticity.”

Everyone can build new “Mind Muscles” designed to expand their personal awareness.

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Your Instructor


Rich Friesen, Founder - Mind Muscles Academy
Rich Friesen, Founder - Mind Muscles Academy

Richard Friesen is the founder and CEO of the Mind Muscles Academy, and your instructor for this course. Rich works with financial professionals, independent traders, business leaders and entrepreneurs who want to expand their mental game to make more consistent profits. With in depth experience as a broker, floor trader, financial software developer and entrepreneur, he brings concrete real world experience to his clients.


Rich founded Trade Management LLC, one of the most consistently profitable options and equity trading firms on the floor of the PSE. He created a way to visualize option values that enabled his floor traders to instantly execute trading opportunities.


Rich also holds a B.A. in Philosophy, a Masters Degree in Clinical Psychology and is a graduate of the Gestalt Institute in San Francisco along with Master’s certification in Neuro Linguistic Programming (NLP). His background in psychology has been instrumental in his development of his Mind Muscles™ training programs that supports the financial and business community.